Cotia City Hall, through the Municipal Department of Social Development, held a special program during Beauty Week, bringing together professional qualification activities and solidarity actions from the Beleza que Transforma (Beauty that Transforms) project.
The program included a Highlights Workshop, held in partnership with the company DiLiza Profissional, and a Solidarity Haircut action at Pequeno Cotolengo, in partnership with the Instituto Morgan.
The activities allowed participants to refine techniques, gain practical experience and develop important skills for the job market, as well as strengthen values such as empathy, respect and solidarity.
Highlights Workshop
On Monday (19), the Highlights Workshop brought together approximately 20 students from the Hairdressing course. Participants watched demonstrations of contouring and highlighting techniques, and received guidance on the proper use of products and professional procedures.
Rosy Martins, the instructor responsible for the Women's Hairdressing class, highlighted the importance of the activity for the students' training.
"We had the privilege of welcoming professional Lisa, who brought wonderful highlighting techniques, especially for blondes and illuminated brunettes. The students had the opportunity to watch demonstrations and learn about new work possibilities."
Liza Souza, founder of DiLiza Profissional, explained that the goal is to demystify procedures that still cause insecurity among professionals in the field, especially the execution of highlights with foils.
"Many hairdressers are afraid to do highlights because they consider the procedure difficult. So we presented commercial techniques that are practical and easy to execute."
According to her, technical knowledge allows professionals to work with more safety, confidence and better results.
Solidarity Haircut at Pequeno Cotolengo
The program also included a Solidarity Haircut action at Pequeno Cotolengo, carried out in partnership with the Instituto Morgan.
During the visit, the students put into practice the knowledge acquired in the men's haircut classes, refining techniques and customer service skills in a welcoming and supportive environment.
Gabriel Ribeiro, responsible for the action, highlighted that the experience provided lessons that go beyond professional training.
"The visit to Pequeno Cotolengo to perform haircuts was a unique experience, which provided the students not only with the improvement of men's haircut techniques, but also with an experience of love, empathy and respect for others."
In addition to professional practice, the activity reinforced the importance of solidarity and care for others, showing that qualification can also be a tool for social transformation.
Qualification and income generation
Developed by the Municipal Department of Social Development, the Beleza que Transforma project offers free professional qualification courses, expanding opportunities for entering the job market and generating income.
Among the modalities offered are Hairdressing, Manicure, Makeup, Hairstyling and Barbering, subject to class availability.
Contact Phone: (11) 4616-0466 Hours: Monday to Friday from 8 a.m. to 5 p.m.
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